Synergistic Marketing
Regional Marketing
Implement a strategic marketing plan to promote Aberdeen and the region:
- Assist Aberdeen and regional assets in leveraging their limited marketing dollars.
- Build on the “Town-Gown Relationship” between Northern State University and Presentation College.
- Develop an effective customer service relationship with key target audiences.
- Expand the “Friends and Family” strategy to increase the number of former residents returning to the region (“Boomerang Effect”).
- Identify alumni from throughout the region.
- Review and implement the necessary recommendations of Destination Development Inc.
- Tell our story of the area’s growth to key target audiences through regional and national media.
To download 'Aberdeen - Write Your Story' Brand Standards, click
HERE
